Two companies sell almost the same thing. Same category, comparable product, similar price. A buyer opens Perplexity and asks which vendors are worth evaluating. One company gets named. The other doesn't exist as far as the model is concerned. The one that got named is not always the bigger brand. Often it's the smaller one. So what actually decides it?

LLM monetization will fundamentally alter B2B buying journeys in 2026, creating both visibility extinction events and unprecedented opportunities.

​Here’s the brutal truth: AI content is devouring itself. What began as a shortcut has become a trap. As marketers chase speed and volume with generative tools, the quality of AI models is collapsing under the weight of their own outputs.