LLM monetization will fundamentally alter B2B buying journeys in 2026, creating both visibility extinction events and unprecedented opportunities.

​Here’s the brutal truth: AI content is devouring itself. What began as a shortcut has become a trap. As marketers chase speed and volume with generative tools, the quality of AI models is collapsing under the weight of their own outputs.

Your buyers don’t search—they ask. And if you're not optimizing for AI, you’ve already been left out of the conversation.

If you're still relying on "We have AI" to stand out in the market, you're missing the point. In fact, it’s probably starting to hurt you.

Let’s challenge some of the most outdated SaaS marketing beliefs and turn the game on its head.

Here’s the cold truth — brand marketing is about more than just looking pretty or running short-term lead gen campaigns.