For B2B SaaS founders who need a senior marketing leader without the search.
A CMO in the room. Without the $300K hire.
As your fractional marketing leader, I bring experience plus a methodology stack you can't get anywhere else: the Category Moat for positioning, the Answer Engine for AI visibility, and Buyer IP for everything that compounds. The next twelve months of B2B SaaS marketing will be won or lost on whether your team can ship a category position the LLMs cite. Most fractional CMOs are not built for that work.
Two engagements at a time. Six to twelve months. Long enough to build the engine and hand it off to your next full-time hire.
What We Provide
Embedded leadership. Operating system included.
Three things every Fractional CMO engagement delivers, by default.
Strategy and Operating Cadence
I run your marketing leadership cadence. Quarterly planning, weekly pipeline reviews, monthly board reporting. Your team gets a senior operator in the room, not a consultant on the calendar. Your CEO gets one accountable owner, not five vendors with conflicting priorities.
Category Moat and Answer Engine, Built In
Every Fractional CMO engagement carries the full methodology stack. We define and ship your category position. We engineer your content for AI retrieval and citation. You don't buy these separately; they're how I run a marketing function in 2026.
A System Your Next CMO Inherits
The job ends when you have a full-time CMO ready to take over a working engine. Documented playbooks, instrumented pipeline, a team that knows how to operate without me. Most fractional engagements leave a gap when they end. This one leaves a starting line.
Client Fit
Who this works for.
A fractional CMO is not the right call for everyone. Here's how to tell.
For You
This is the right engagement if:
You're a founder or CEO at $2M to $30M ARR scaling toward a growth inflection. Your pipeline is the bottleneck and there's no senior marketing owner internally. You can't justify a $300K full-time CMO hire yet, but you can't keep operating without senior marketing leadership either.
You want a partner who owns outcomes, not a vendor who runs deliverables.
This is not the right engagement if:
You want brand awareness without pipeline accountability.
You're seed stage and don't yet have a GTM motion to run.
You want someone to execute a marketing direction you've already decided. I'm a partner, not a contractor.
Not For You
How It Works
Engagements built to move fast.
Six to twelve months. Three phases. One outcome.
Phase 1: Diagnostic and Plan
Pipeline audit, GTM diagnostic, category and visibility assessment, team review. The output is a 12-month plan with named priorities, not a strategy deck. We start executing on day 31.
Phase 2: Build and Operate
Embedded in your leadership team. Weekly pipeline reviews. Quarterly planning. Category Moat work and Answer Engine work running in parallel where the engagement calls for it. Pipeline is the metric I'm accountable to.
Phase 3: Handoff
The job is complete when you have a full-time CMO hire ready to take over a working engine, or your team can operate the system without me. I help you scope the role, screen the candidates, and brief the new hire. Then I leave.
What's Included
What's in every engagement.
Designed to deliver a scalable and sustainable marketing function.
Embedded marketing leadership in your team and weekly cadence
12-month GTM plan with quarterly milestones
Category position defined and shipped across GTM teams and assets
Answer Engine methodology applied to your content engine
Pipeline instrumentation and weekly reporting
Board-ready monthly marketing reviews
Team coaching and senior hires interviewed
Full system handoff to your next full-time CMO
Durable Strategy & Systems
Praise for Patrick
When I hired Patrick as CMO, I placed trust in him from the start. In only a matter of months he proved I was right to give him this confidence. Patrick can bring bold visions to life, manage calculated risks, build and operate high-performance teams and complicated programs with grace, skill and ingenuity. He's one of the best hires I made as a CEO.
Marcin Chicon
Founder, Former CEO - Pricefx
Limited Availability
Two engagements at a time. By design.
A Fractional CMO who's running five clients is running a vendor business, not a leadership role. I take two engagements at a time. Each one gets the leadership cadence, the methodology, and the accountability of a full-time CMO at a fraction of the cost. When the roster is full, the next opening goes to whoever fits best, not whoever asks first.