For B2B SaaS founders watching their product get commoditized.
Own the category.
Or get summarized into one.
AI copied your features. It's out-writing your content team. It's condensing your "thought leadership" into three sentences before a buyer ever lands on your site.
What it can't copy is category. A point of view the market can repeat without you in the room. A narrative your prospects, investors, and analysts all quote back to you. A position competitors have to react to, not define.
The Category Moat is a 90-day engagement built on the lineage of Category Design, sharpened for the AI era. Most category playbooks were written for analysts and conferences. This one is built for the LLM that's about to summarize your market into three named brands. If you're not one of them, your category position didn't matter.
The Category Moat™
Define a Category You Can Own
Most SaaS companies describe themselves inside a category the analysts invented. That's a losing game. We find the narrower, sharper ground only your company can credibly own, and the Category Entry Points your buyers already care about.
Build a Brand That Survives Contact
A category dies when the story falls apart in a sales call, a board meeting, or a press interview. We architect the narrative across three pressure points, founders, frontline sellers, and the market, so the story holds no matter who's telling it.
Ship the Language, Don't Just Deck It
Categories fail in execution, not strategy. We deliver the messaging architecture, the positioning language, and the talk tracks your sales, marketing, and product teams use on day one. Not a slide. A system your team actually runs on.
Category Diagnostic
Figure out where
you actually stand.
The Category Moat starts with a structured diagnostic: where your current positioning is strong, where it's derivative, and where the market has already moved past you. The output is a clear read on whether you should claim a new category, reframe your existing one, or defend the ground you already hold.
What's Included
Everything you need
to own the category.
The Category Moat™ is a structured 90-day engagement from diagnostic to activation. No vague deliverables. No deck handoff. Just a working category position your team can use tomorrow.
Category and competitive positioning map. Know exactly where you stand.
Ownable Category defined. The narrowest ground only you can claim.
Narrative that holds under pressure. Same story in every room.
Messaging matrix across GTM. Sales, marketing, and product aligned.
Talk tracks and objection responses. Sales armed for the deals you keep losing.
Launch-ready activation playbook. Day one, not month four.
90-Day Program
When I hired Patrick as CMO, I placed trust in him from the start. In only a matter of months he proved I was right to give him this confidence. Patrick can bring bold visions to life, manage calculated risks, build and operate high-performance teams and complicated programs with grace, skill and ingenuity. He's one of the best hires I made as a CEO.
Marcin Chicon
Founder, Former CEO - Pricefx