Story Frameworks: Creating High-Output Content Strategy That Scales
Story Framework is a specific kind of content marketing strategy that that allows a small team, or even an individual writer, to create and publish a high volume of content, at high velocity, without sacrificing quality, clarity, or brand message integrity. Story Frameworks are the key to dominating organic search ranking and improving both the quality and value of the organic leads your website generates.
Think of Story Frameworks as a playground. As the business or Marketing leader, you're defining the play area - choosing the equipment, setting the rules for whats acceptable and not during play, and defining the fence around the yard that separates the playground from the rest of the park. Once you've created the playground, your talented creators are free to run as fast and far as possible, while you can trust that things won't get out of hand if you're not watching constantly.
Story Frameworks: Key Features
Maximize Creative Talent
Story Frameworks allow your content teams to explore their own unique approaches to your topics and themes with confidence. This allows them to move fast, make decisions, and express their talents without need for time consuming editorial oversight or cumbersome review cycles.
Bullseye on Buyer Needs
Story Frameworks are driven from precisely researched Ideal Customer Profiles (ICPs). By investigating customers, buyers, and field reps, this approach uncovers the real levers and motivations that drive consideration and purchase, creating content that's irresistible to buyers.
Dominate Organic Rankings
With Story Frameworks set up to guide them, and precision ICP's to aim for, your content team can create and publish high-velocity, high-volume content campaigns that super-charge your SEO rankings and drive highly qualified and high intent visitors to your website, and keeps them there.
In Action:
When executed well, Story Frameworks can drive measurable improvement in SEO ranking, leading to category dominance, organic traffic growth and significant user engagement on the website. Click through to see how it worked for this B2B SaaS company.